FOLD of the week #361 Smart Broadside Se

FOLD of the week #361
Smart Broadside Self-Mailer Idea

How about a simple breath of fresh air this week? We think you’ll love this little tweak to a classic 8-Page Broadside format. Designed and produced by Suttle-Straus of Waunakee, Wisconsin, this self-mailing promotional piece takes on a classic “quarter fold” 8-page format—but there’s a twist on the inside. A slim, inverted short fold was designed to create a focal point that adds lots of visual impact, while not impacting the budget or production at all. We hope you like this week’s budget-friendly folded solution as much as we do!

FOLD of the week #360 Creative Shaped Tr

FOLD of the week #360
Creative Shaped Tri-Fold Invitation

This week’s solution is both simple and fun. A luau-themed event invitation for Spradling International Marine, this clever idea utilizes a classic tri-fold format and modifies the perimeter shape into a theme-appropriate object (we’re not telling you what it is – haha!). Designed by Bryan DiGiovanna and produced by Pageworks on an HP Indigo 7500 digital press, this short-run solution will prove that great things can be done with simple formats in small quantities.

FOLD of the week #359 Invitation with Sc

FOLD of the week #359
Invitation with Sculptural, Layered Die-Cut Panels

What if every panel of your brochure took on a wavy, irregular shape? What would it do to the opening experience? Well, our friends at Standard Press in Atlanta built an event invitation around this concept, and the result is really eye-catching and fun. Designed as a teaser for their yearly “Discover” Print and Paper Show event, Standard Press designed a unique experience for the recipient, using creative layered shapes and pops of high gloss UV coating to create an irresistibly visual and textural invitation. Enjoy!

FOLD of the week #358 Tri-Fold Reveal Br

FOLD of the week #358
Tri-Fold Reveal Brochure with Glueless Pocket

This week, we shine a spotlight on a smart solution from SMU in Dallas. Designed by the SMU Integrated Marketing team as a travel piece for college fairs, this tri-fold has 4-inch fold in sections in the interior spread that create a glueless pocket for light materials and a large poster reveal for extra impact. Their printer, Best Press, utilized UV coatings for visual contrast and an exciting, tactile experience. We think this is an outstanding idea for many different marketing scenarios!

FOLD of the week #357 Classic Gate Fold

FOLD of the week #357
Classic Gate Fold with Creative Locked Cover

This week’s solution offers a clever little tweak to a Fold of the Week classic—the gate fold. By adding a long, vertical cut on the left cover panel, a tab from the right panel neatly tucks in to lock the piece closed. This self-promo piece from Prehoda Foil Stamping & Embossing also features gorgeous foil stamping combined with blind embossing on a heavy kraft sheet. We think this is a fun little format trick you’ll want to keep in your back pocket for invitations, holiday cards and marketing collateral. Enjoy!

FOLD of the week #356 Twisted Accordion

FOLD of the week #356
Twisted Accordion Holiday Card

Yes, it’s THAT time again—time to start thinking about your corporate (or personal) holiday card. So, to get your creative juices flowing, this week’s spotlight shines on a sample from our friends at Motioncutter. Designed by Dittmann Design of Karlsruhe, Germany, with photography from Axel Heise, this creative accordion-folded holiday card uses a clever laser-cut shape, and very slightly angled scores to create a twisted effect when folded. We think this solution will get you in the “pre-holiday” spirit!

FOLD of the week #355 Tall Skyscraper Br

FOLD of the week #355
Tall Skyscraper Brochure with Simple Curved Die-Cut

This week’s featured format is a gem from across the globe. Our friends at INKISH.TV found this cool brochure on a trip to China. The brochure promotes the Shanghai World Financial Center Observatory, and is designed to highlight the height of the building with a tall, narrow format and skyscraper image on one side. Flipping it over, you’ll find a curved die-cut shape that becomes a focal point and adds a lot of style to the layout both when folded and flat. We think you’ll love this week’s well-traveled solution!

FOLD of the week #354 Elegant Tri-Fold w

FOLD of the week #354
Elegant Tri-Fold with Thick, Tipped-On Insert

Sometimes the simplest solutions can have the greatest impact. This week’s spotlight shines on a gorgeous invitation produced by PRINT IT Group in Vancouver for the second annual VGH+UBC Hospital Foundation “De Beers Time to Shine Gala.” Designed by Emmanuel Buenviaje, the simple tri-fold format holds a very thick and substantial tipped-on insert in the center. The result is weighty and impactful, and the production quality is amazing. We think you’ll love this idea!

FOLD of the week #353 The Amazing Auto J

FOLD of the week #353
The Amazing Auto Jackknife

It’s always exciting to us to find a format that is not only engaging, but that is also efficient to produce. This self-mailing solution from Information Packaging in Toronto is really fun to open with a tear-off top and a swiveling interior section that opens like a jackknife. However, the real magic is in the production of this creative and dimensional format. Amazingly, this format is produced entirely by machine—and Trish will tell you how it was done and how much it cost!

FOLD of the week #352 Dramatic Reconfigu

FOLD of the week #352
Dramatic Reconfigured Corner Folder Brochure

This week, the spotlight shines on a smart and stylish reconfiguration of a Fold of the Week classic—the Corner Folder. Designed by the American College of Cardiology’s in-house design and branding team for their annual Expo event, this brochure served as a promotional handout with an unexpected opening experience. Printed and produced by ITP in Elizabethtown, Pennsylvania, we think you’ll love this week’s fold-tastic idea!