What is Personalized Print?

Screen Shot 2013-08-09 at 8.24.52 AMPersonalized print optimizes your current and potential customer information by creating a personalized direct mail piece. Using what you know about each customer, you can vary text, graphics, and images to help make the marketing piece more relevant and appealing—increasing your reach rate 3-10 times more than traditional direct mailings. Click here to learn more about response rates. http://www.mitchellgraphics.com/response-rates-vdp-variable-data-direct-mail.php

Make it personal

Why does Personalized Print create more interest? We are psychologically predisposed to love our own names as it creates an identity and separates us socially. A Personalized Print mail piece brings a whole new meaning to name dropping and can create an interest in opening the envelope.

Click here to experience the difference between static and interactive print. http://www.mitchellgraphics.com/how-variable-data-works-vdp-interactive-simple-mail.php

Taking it a step further
What demographics do you collect from your customers? Age, marital status, number of children, extracurricular activities, city/state? With Personalized Print, you can make this information work for you.

For example, a college or university can tailor a postcard to address graduating high school students, then change up the theme of the card to address non-traditional students. Taking a step further, the university can add images reflecting activities offered which the prospective student indicated to favor.

Want to learn more? Call 800-583-9401 or send us an email today and ask how Personalized Print can optimize your next direct mail campaign.

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