Greetings we send for business are generally used for two purposes: as a thank-you to individuals at other companies, or as a means of staying on the radar of an existing, former or prospective client. With that in mind, here are five ways to get the right message across:
Look at holiday cards as an investment. When year-end budgets are tight, holiday cards can seem like a waste of time and money. In fact, nothing could be further from the truth. When you send someone a card it makes them feel important during the holidays.
Use direct mail. Email holiday greetings are not as effective. They simply don’t have that personal touch and lasting impression a physical card does.
Apply a personal touch. Even if your company uses pre-printed cards, take the time to add something special. In addition to signing your note, thank the recipient for something specific or personalize your best wishes. This takes a few extra seconds, but makes the card more special.
Avoid offending the recipient. A business greeting card should be considerate of various religions. It is best to avoid having a card that is religion specific.
Send them soon. Holiday cards should be received before the end of the year. Ideally, they should go in the mail stream by the second week of December. Many companies close down for part of the holiday, and you want to make sure your cards are received before vacations begin.
Let the marketing and design staff at Mitchell Graphics assist with your holiday greeting project…