FOLD of the week #327
Closed Gate Mailer with Hinged Coupons
This week’s spotlight falls on a clever found sample from BirthdayPak of Springfield, Pennsylvania. This marriage mailer format has a unique way of presenting the eight gift cards featured in the promotion. The format begins as a classic closed gate, but when you open it up, there are eight gift cards revealed on the interior spread from eight different companies. The gift cards are each individually hinged and glued to the panels. When lifted, the gift cards release with just a single perfed edge. It’s a fun and interactive way to present a coupon, and an interesting business model and format. Enjoy!