FOLD of the week #328
Huge Accordion into Gate Poster Mailer
This week’s super-cool fold is a self-promotional mailer from Cavanaugh Press in Baltimore, Maryland. The piece was designed to show off some of their capabilities through a clever, oversized format and bold, colorful design. The piece was printed on their HP Indigo 10000 Digital Press, and was designed to use almost every square inch of the nearly 20″ x 30″ imageable area. Then, they folded the piece entirely by machine on their hi-tech Standard Horizon Digital Crossfolder AFC 566 F. We think this promotional mailer is an outstanding exercise in creative formats, digital printing and automation for maximum impact and efficiency.