FOLD of the week #331 The Center Pop Mai

FOLD of the week #331
The Center Pop Mailer

This week’s selection is interactive and eye-catching double pop-up mailer called the “Center Pop.” A long-run targeted self-mailer for Shell Canada, this piece was produced by Information Packaging in Toronto for their agency client Squareknot. The plan was to break through the mailbox clutter and hold the attention of the audience while delivering a customized offer. However, with a long run requirement, they needed production efficiency, too. Information Packaging was able to produce this format entirely by machine (on a folder/gluer) so they could be quick to market with a lower cost per unit, all without having to give up the super-fun, self-standing design. You will not want to miss this clever, automated mailer!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s