FOLD of the week #331
The Center Pop Mailer
This week’s selection is interactive and eye-catching double pop-up mailer called the “Center Pop.” A long-run targeted self-mailer for Shell Canada, this piece was produced by Information Packaging in Toronto for their agency client Squareknot. The plan was to break through the mailbox clutter and hold the attention of the audience while delivering a customized offer. However, with a long run requirement, they needed production efficiency, too. Information Packaging was able to produce this format entirely by machine (on a folder/gluer) so they could be quick to market with a lower cost per unit, all without having to give up the super-fun, self-standing design. You will not want to miss this clever, automated mailer!