FOLD of the week #344 Award-Winning Can-

FOLD of the week #344
Award-Winning Can-Shaped Accordion Mailer

This week’s super-cool selection is both fun and mail-friendly. As part of an award winning awareness campaign from Fixation Marketing of Bethesda, Maryland, this mailer was created for the Can Manufacturers Institute. The campaign was developed to raise awareness around using aluminum and steel as a sustainable solution for food and beverage packaging. A 6-panel accordion in the shape of a can (and 6 cans!) demonstrates the concept very dynamically, while the size and shape is in a great proportion for mail. It’s a must-see.

https://youtu.be/LqTsN_hrd4c?list=PL227C113FF159890D

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s